Trusted Advisor

Needs-Based Selling Skills

Grounded in Sound Business Ethics

Top sales professionals set themselves apart by “connecting” with people quicker and building trust faster. They close more sales by making people feel comfortable choosing them.

In this course you’ll learn how to make the jump from sales rep to trusted advisor and win more business by having a better conversation from the very first word.

Trusted Advisor

In this program:

  • Connect quickly with people
  • Close more sales at higher profits
  • Clearly explain the value of your product
  • Uncover each prospect’s unique buying process
  • Overcome objections about price, big box stores, Internet ads, etc.
  • Close sales with less stress and zero risk
  • Execute a proven sales process
  • Build trust with anyone
  • Act like business owners, not just employees

Distilled from the experience of four top water treating professionals with over one hundred years of sales experience, this program has cutting edge selling technique custom fit for the water industry. Needs-Based Selling received rave reviews at the Water Quality Association, Eastern Water Quality Association, and South Atlantic Well Drillers as well as from hundreds of owners and field salespeople.

This workshop explains how top sales performers, your “Trusted Advisors,” sell more in any economy and how your entire sales team can perform at a higher level.

No scripts here, just a process that works with anyone, because it lets the customer “drive the bus” while you show them the choices. They appreciate not being pushed, or talked down to, and you get to close more business sooner by giving them “control.”

Today your prospects have more information about products and prices — and more confusion. They have higher expectations and more choices than ever. Worse, they’ve seen the high pressure tactics and hocus pocus tricks so they’re skeptical.

But no matter how good you are at water treatment it won’t help if they don’t choose you. Face it, when the game is on the table, and there’s real competition you need to outsell the other guy.

That’s why this approach works so well. Needs-Based Selling helps you build trust and explain your value in a way they understand and accept. Even better you’ll close sales faster than you thought possible.

Who should Attend?
Owners
Sales managers
Outside sales
Inside sales
Technical salespeople

1. REGISTER for the Trusted Advisor Sales Training

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 YES, I will attend and pay hereafter $675 (Early registration price ended April 30, 2011)

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