…Online, Visible, and Making Money

The Internet has forever changed the game. Even if they know you personally, customers “get educated” on the web before they buy. If your company is not getting regular sales traffic from your site, you’re missing tons of business.

The Internet makes all offers look the same, and it rewards those who “work” within the ever-changing rules. But the web provides incredibly cheap advertising, along with cost-effective access to new business…but only if we know how to play the game.

It’s not enough to just have a website anymore. Your site has to be ranked high enough so it’s found when customers search the web.

Bad news, the big box stores and name brands have an unfair advantage. They can afford surveys and focus groups. With only their website, they look as if they’re everywhere and all things to all people – the magic of the Internet.

More bad news, they can pay to have their names come up first on a Google search.

The good news? You can easily outmaneuver the big boys in your community if you know the right things to do.

In this course you’ll learn what’s working, including the latest strategies to:

• Get quality leads from your website
• Use your website to win more sales
• Make your site easy to find
• Build credibility for your company
• Get people to contact you (and leave their information)
• Market to Gen Y
• Optimize Pay Per Click
• Leverage your biggest advantage: social networking

This program is NOT advertising theory or marketing gibberish. You’ll leave with street-smart, easy to implement strategies for building or upgrading your current website. You’ll learn a clear set of rules, guidelines, and best practices to be competitive in today’s Web 2.0 world. Your personalized roadmap will take your website from invisible to mega valuable, from a revenue drain to a source of income.

Who should Attend?
Business owners
Sales managers
Webmasters